Graphic design is the art and practice of visually communicating ideas and messages using images, typography, color, and layout. It’s used to create everything from logos, posters, and packaging to websites, social media graphics, and advertising.
At its core, graphic design blends creativity with strategy to solve problems or convey a specific message. Designers work with elements like:
- Typography – how text is styled and arranged
- Color theory – how colors interact and affect mood or perception
- Layout – how elements are arranged to guide the viewer’s eye
- Imagery – photos, illustrations, icons, and textures